This study is intended to provide in-depth insights into how design thinking and creativity issues are understood and possibly evolve in the course of design discussions in a company context. For that purpose, we use the seminar transcripts of the Design Thinking Research Symposium 12 (DTRS12) dataset "Tech-centred Design Thinking: Perspectives from a Rising Asia," which are primarily concerned with how Korean companies implement design thinking and what role designers currently play. We employed a novel method of information processing based on constructed dynamic semantic networks to investigate the seminar discussions according to company representatives and company size. We compared the quantitative dynamics in two seminars: the first involved managerial representatives of four companies, and the second involved specialized designers and management of a design center of single company. On the basis of dynamic semantic networks, we quantified the changes in four semantic measures -- abstraction, polysemy, information content, and pairwise word similarity -- in chronologically reconstructed individual design-thinking processes. Statistical analyses show that design thinking in the seminar with four companies, exhibits significant differences in the dynamics of abstraction, polysemy, and information content, compared to the seminar with the design center of single company. Both the decrease in polysemy and abstraction and the increase in information content in the individual design-thinking processes in the seminar with four companies indicate that design managers are focused on more concrete design issues, with more information and less ambiguous content to the final design product. By contrast, specialized designers manifest more abstract thinking and appear to exhibit a slightly higher level of divergence in their design processes.

翻译：本研究旨在深入剖析企业情境下设计讨论过程中，设计思维与创造力议题如何被理解及其可能的演变规律。为此，我们采用设计思维研究研讨会第12届（DTRS12）数据集"技术中心型设计思维：来自新兴亚洲的视角"的研讨会记录，该数据集主要关注韩国企业如何实施设计思维以及设计师当前扮演的角色。我们提出了一种基于动态语义网络构建的新型信息处理方法，按企业代表类型和企业规模维度对研讨会讨论内容进行量化分析。通过对比两场研讨会的定量动力学特征：第一场涉及四家企业的管理代表，第二场聚焦单一企业设计中心的专业设计师与管理人员。基于动态语义网络，我们在时间重构的个体设计思维过程中量化了四种语义度量——抽象度、多义度、信息含量与成对词相似度——的变化规律。统计分析表明，四家企业研讨会的设计思维在抽象度、多义度和信息含量的动态变化上，与单一企业设计中心研讨会存在显著差异。四家企业研讨会中，个体设计思维过程的多义度与抽象度下降、信息含量上升，表明设计管理者更聚焦于具体设计议题，其最终设计产品具有更高信息密度与更低歧义性。与之相对，专业设计师则展现出更强的抽象思维特征，其设计过程中观察到的分散程度略高。