The advent of sophisticated AI-driven voice cloning has brought to the fore critical legal and ethical challenges regarding the protection of vocal identity. Prompted by recent controversies - including the striking resemblance between OpenAI's ChatGPT-4o voice and that of Scarlett Johansson - this article examines how generative AI technologies undermine the unique value of the human voice and further complicate the legal questions surrounding personality right. Through a comparative analysis, the paper evaluates three principal legal frameworks: the right of publicity, personality rights, and the personal data protection right. Each framework - rooted in different legal traditions o offers distinct strengths and limitations in addressing the threats posed by AI-generated voice cloning. By analysing these doctrines' scope, remedies, and posthumous protections, the study offers a foundation for understanding how existing legal approaches may be applied to the evolving challenges of vocal identity in the era of generative AI.

翻译：先进AI驱动语音克隆技术的出现，将声音身份保护所面临的关键法律与伦理挑战推至前沿。受近期争议——包括OpenAI的ChatGPT-4o语音与斯嘉丽·约翰逊声音惊人相似——的启发，本文探讨生成式AI技术如何削弱人类声音的独特价值，并进一步复杂化围绕人格权的法律问题。通过比较分析，本文评估了三大主要法律框架：公开权、人格权及个人数据保护权。植根于不同法律传统的各框架，在应对AI生成语音克隆所构成威胁时，均展现出独特的优势与局限。通过分析这些学说的适用范围、救济措施及死后保护机制，本研究为理解现有法律方法如何适用于生成式AI时代声音身份不断演变的挑战奠定了基础。