I examine the technology of machine learning from the perspective of rhetoric, which is simply the art of persuasion. Rather than being a neutral and "objective" way to build "world models" from data, machine learning is (I argue) inherently rhetorical. I explore some of its rhetorical features, and examine one pervasive business model where machine learning is widely used, "manipulation as a service."

翻译：我从修辞学——即说服艺术——的视角审视机器学习技术。我认为，机器学习并非一种从数据中构建"世界模型"的中立而"客观"的方式，其本质上具有修辞性。我探讨了机器学习的一些修辞特征，并审视了一种广泛应用机器学习的普遍商业模式："作为服务的操纵"。