This research aims to investigate the impact of users' privacy awareness on their self-disclosing behavior. Our primary research question is to investigate how young social media users feel about the benefits and risks of disclosing them-selves on social media and how risk-benefit awareness influences the assess-ment of their self-disclosure. Based on the data we recorded, the factor analysis, and three-way ANOVA, we conclude that users who know more about privacy benefits share more on social media (F= 36.291; df 1; sig < .001) while those who know less about the benefits disclose less on social media. According to the analysis, users who know more about self-disclosure risks share less on so-cial media (F= 7.001; df 1; sig < .001). Users disclose less information on so-cial media platforms based on the different levels of their risk perceptions (df 3, F=.715, sig < 0.5). This indicates that risks on social media platforms vary to some degree. We saw that people's sharing habits based on their levels of risk, benefits, and social media platforms can vary. One thing that remained certain was users' main benefit for engaging and disclosing on social media is their need to stay in touch with friends and their need for community. On the flip side, the main risk was the need not to be impersonated and misunderstood by people. Based on a simple frequency analysis of the open-ended questions we asked In our data collection, the most highlighted words in our responses were "people" and "friends". These were the two main words that stood out in all the data we collected concerning the benefits, risks, and intention to self-disclose.

翻译：本研究旨在探究用户隐私意识对其自我表露行为的影响。核心研究问题聚焦于：年轻社交媒体用户如何看待自我表露的收益与风险，以及风险-收益意识如何影响他们对自我表露行为的评估。基于采集数据、因子分析和三因素方差分析，我们得出以下结论：对隐私收益认知度更高的用户在社交媒体上分享更多信息（F=36.291；df 1；sig<0.001），而收益认知度较低的用户则分享更少。分析显示，对自我表露风险认知度更高的用户在社交媒体上分享更少信息（F=7.001；df 1；sig<0.001）。用户基于不同风险感知水平在社交媒体平台上披露的信息量存在差异（df 3；F=0.715；sig<0.05），这表明社交媒体平台的风险程度有所差异。我们发现，用户基于不同风险水平、收益认知和社交媒体平台形成的分享习惯可能各不相同。但一个恒定因素在于：用户在社交媒体上进行互动与表露的主要收益是维持朋友联系的需求和社群归属需求。与之相对，主要风险在于避免被他人冒用身份或产生误解。基于对开放性问题回答的简单频率分析，最突出的回答关键词为"人们"和"朋友"。这两个词汇在涉及收益、风险和表露意图的全部采集数据中始终占据主导地位。