There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in many democracies. Furthermore, manipulation of electoral outcomes, whether by foreign or domestic forces, continues to be a concern of many citizens who are also worried about their fundamental rights. To these ends, the European Union (EU) has launched several initiatives for tackling the issues. A new regulation was proposed in 2020 also for improving the transparency of political advertising in the union. This short commentary reviews the regulation proposed and raises a few points about its limitations and potential impacts.

翻译：全球范围内政治广告的供需持续增长。与此同时，外国政府及恶意行为体干预选举等社会威胁，仍是许多民主政体亟待应对的严峻挑战。此外，无论源自境外还是国内势力，操纵选举结果的行为始终令众多公民忧心忡忡——他们同样担忧自身基本权利受到侵害。为此，欧盟已推出多项举措应对这些问题。2020年，欧盟提出了一项旨在提升联盟内政治广告透明度的新法规。本短评对该拟议法规进行述评，并就其局限性及潜在影响提出若干见解。