The text in the profile of those offering their properties in England in English and in Germany in German, are compared to explore whether trust is built, and privacy concerns are reduced in the same way. Six methods of building trust are used by the landlords: (1) the level of formality, (2) distance and proximity, (3) emotiveness and humor, (4) being assertive and passive aggressive, (5) conformity to the platform language style and terminology and (6) setting boundaries. Privacy concerns are not usually reduced directly as this is left to the platform. The findings indicate that language has a limited influence and the platform norms and habits are the biggest influence.

翻译：对英国房东使用英语、德国房东使用德语编写的房源资料进行比较，探讨信任建立与隐私担忧降低的方式是否相同。房东通过六种方式建立信任：（1）正式程度，（2）距离与亲近感，（3）情感表达与幽默，（4）坚定与被动攻击性，（5）对平台语言风格和术语的遵循，以及（6）设定界限。隐私担忧通常不直接通过房东资料降低，而是交由平台处理。研究结果表明，语言影响有限，平台规范与习惯的影响最为显著。