WhatsApp has become a pivotal communication tool in India, transcending cultural boundaries and deeply integrating into the nation's digital landscape. Meta's introduction of WhatsApp for Business aligns seamlessly with the platform's popularity, offering businesses a crucial tool. However, the monetization plans pose challenges, particularly for smaller businesses, in balancing revenue goals with accessibility. This study, employing discourse analysis, examines Meta's infrastructuring of WhatsApp in India, emphasizing the dynamic interplay of technological, social, and cultural dimensions. Consequently, it highlights potential power differences caused by the deployment of WhatsApp for Business followed by its gradual but significant modifications, encouraging scholars to investigate the implications and ethics of rapid technological changes, particularly for marginalized users.

翻译：WhatsApp已成为印度关键的沟通工具，跨越文化边界并深度融入该国的数字生态系统。Meta推出的WhatsApp商业版与该平台的广泛普及无缝衔接，为企业提供了关键工具。然而，其货币化计划在平衡收入目标与可及性方面构成挑战，尤其对小型企业而言。本研究采用话语分析方法，考察Meta在印度构建WhatsApp基础设施的过程，强调技术、社会和文化维度的动态交互作用。因此，本研究揭示了因部署WhatsApp商业版及其逐步但显著的修改所引发的潜在权力差异，鼓励学者探究技术快速变革（特别是对边缘化用户群体）的影响与伦理问题。