This study introduces ValueScope, a framework leveraging language models to quantify social norms and values within online communities, grounded in social science perspectives on normative structures. We employ ValueScope to dissect and analyze linguistic and stylistic expressions across 13 Reddit communities categorized under gender, politics, science, and finance. Our analysis provides a quantitative foundation showing that even closely related communities exhibit remarkably diverse norms. This diversity supports existing theories and adds a new dimension--community preference--to understanding community interactions. ValueScope not only delineates differing social norms among communities but also effectively traces their evolution and the influence of significant external events like the U.S. presidential elections and the emergence of new sub-communities. The framework thus highlights the pivotal role of social norms in shaping online interactions, presenting a substantial advance in both the theory and application of social norm studies in digital spaces.
翻译:本研究提出ValueScope框架,该框架基于社会科学对规范结构的理论视角,利用语言模型量化在线社区中的社会规范与价值观。我们运用ValueScope对Reddit平台上按性别、政治、科学和金融分类的13个社区进行语言风格表达的解构分析。分析结果提供了量化依据,表明即使是密切相关的社区也呈现出显著差异的规范。这种多样性既支持了现有理论,又为理解社区互动增添了新维度——社区偏好。ValueScope不仅能刻画不同社区间的社会规范差异,还能有效追踪其演变过程以及重大外部事件(如美国总统选举)和新子社区出现所产生的影响。因此,该框架凸显了社会规范在塑造线上互动中的关键作用,为数字空间社会规范研究的理论与应用提供了重要进展。