Composed image retrieval, multi-turn composed image retrieval, and composed video retrieval all share a common paradigm: composing the reference visual with modification text to retrieve the desired target. Despite this shared structure, the three tasks have been studied in isolation, with no prior work proposing a unified framework, let alone a zero-shot solution. In this paper, we propose UniCVR, the first unified zero-shot composed visual retrieval framework that jointly addresses all three tasks without any task-specific human-annotated data. UniCVR strategically combines two complementary strengths: Multimodal Large Language Models (MLLMs) for compositional query understanding and Vision-Language Pre-trained (VLP) models for structured visual retrieval. Concretely, UniCVR operates in two stages. In Stage~I, we train the MLLM as a compositional query embedder via contrastive learning on a curated multi-source dataset of approximately 3.5M samples, bridging the heterogeneous embedding spaces between the MLLM and the frozen VLP gallery encoder. A cluster-based hard negative sampling strategy is proposed to strengthen contrastive supervision. In Stage~II, we introduce an MLLM-guided dual-level reranking mechanism that applies adaptive budgeted subset scoring to a small number of top-ranked candidates, and then exploits the resulting relevance signals through a dual-level re-scoring scheme, producing more accurate final rankings with minimal computational overhead. Extensive experiments across five benchmarks covering all three tasks demonstrate that UniCVR achieves cutting-edge performance, validating its effectiveness and generalizability.

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