Vision language models (VLMs) encode substantial expert knowledge within their weights, yet their direct application to specialised classification domains such as benthic imagery remains limited. Meanwhile, vision transformers trained on these tasks rely predominantly on low-level visual latents (colours, textures, and shapes) that lack the higher-level reasoning humans employ for identification. We propose Guided Hierarchical Multi-Label (GHiML) learning, a pipeline that extracts conceptual latent variables from a VLM conditioned on training data, generates sample-relevant captions grounded in those variables, and fuses the resulting textual embeddings with image embeddings via cross-attention and a per-node gated router. We also introduce the inverted HML score ($d_{\mathrm{inv}}$), a similarity score that evaluates hierarchical multi-label predictions through graph traversal distance and a cardinality penalty, providing an interpretable alternative to existing measures, which are insensitive to realistic degradations in sparse, deep hierarchies. Experiments on BenthicNet, FathomNet and iNaturalist show that the router improves macro $F_1$ over the vision-only baseline by up to 6.7 pp and $d_{\mathrm{inv}}$ by up to 21.1 pp on in-domain benthic data, with gains persisting under distribution shift. Ablations locate the contribution of the text itself: on the multi-label biotic hierarchies, removing the per-sample text signal degrades $d_{\mathrm{inv}}$ while leaving macro $F_1$ unchanged, consistent with text acting through prediction cardinality rather than node discrimination, whereas iNaturalist, whose annotations are single-label, loses 18.7% of macro $F_1$. Our results support the hypothesis that VLMs contain exploitable specialised knowledge that, when appropriately elicited, can augment classification in domains where direct visual learning is insufficient.

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