Human values play a vital role as an analytical tool in social sciences, enabling the study of diverse dimensions within society as a whole and among individual communities. This paper addresses the limitations of traditional survey-based studies of human values by proposing a computational application of Schwartz's values framework to Reddit, a platform organized into distinct online communities. After ensuring the reliability of automated value extraction tools for Reddit content, we automatically annotate six million posts across 10,000 subreddits with Schwartz values. Our analysis unveils both previously recorded and novel insights into the values prevalent within various online communities. For instance, when examining subreddits with differing opinions on controversial topics, we discover higher universalism values in the Vegan subreddit compared to Carnivores. Additionally, our study of geographically specific subreddits highlights the correlation between traditional values and conservative U.S. states.

翻译：人类价值观作为社会科学中的分析工具，在探究整个社会及个体社群内部多元维度方面发挥着重要作用。本文通过将施瓦茨价值观框架计算化地应用于以分层式在线社区组织的Reddit平台，弥补了传统基于调查的人类价值观研究的局限性。在确保自动化价值观提取工具对Reddit内容可靠性的基础上，我们自动标注了涵盖10,000个子论坛的六百万条帖子对应的施瓦茨价值观。研究揭示了各类在线社区中既有记录与新颖的价值观特征——例如，在对争议性话题持不同立场的子论坛中，发现纯素食主义子论坛相比肉食主义子论坛表现出更高水平的普世主义价值观；同时，针对特定地域子论坛的分析凸显了传统价值观与美国保守州之间的相关性。