There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such election interference by foreign governments and other bad actors, continues to be a pressing concern in many democracies. Furthermore, manipulation of electoral outcomes, whether by foreign or domestic forces, continues to be a concern of many citizens who are also worried about their fundamental rights. To these ends, the European Union (EU) has launched several initiatives for tackling the issues. A new regulation was proposed in 2020 also for improving the transparency of political advertising in the union. This short commentary reviews the regulation and raises a few points about its limitations and potential impacts.

翻译：全球政治广告的供需持续增长。与此同时，外国政府及其他恶意行为体干预选举等社会威胁仍是许多民主国家面临的紧迫问题。此外，无论来自国外还是国内的选举结果操纵行为，依然是众多选民担忧的焦点，他们同样担心自身基本权利受到侵犯。为此，欧盟已启动多项举措应对这些问题。2020年，欧盟提出了一项旨在提升联盟内政治广告透明度的新法规。本短评对该法规进行梳理，并就其局限性与潜在影响提出若干思考。