There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element between potential users and being developed expert or internet systems. We support our integration by preside over an experiment in controlled laboratory environment. The model selected for the experiment is a composite of policy and reputation based trust mechanisms and widely acknowledged in e-commerce industry. The integration between policy and trust mechanism was accomplished through mapping process, weakness of one brought to a close with the strength of other. Furthermore, experiment has been supervised to validate the effectiveness of implementation by segregating both integrated and traditional trust mechanisms in learning system
翻译:当前全球范围内主要存在两种信任管理方法:强约束型与软社交型。本文通过三种不同的电子商务服务场景,分析了集成信任机制的实际影响。信任要素在潜在用户与正在开发的专家系统或互联网系统之间起着潜在的关键作用。我们在受控实验室环境下主导设计了一项实验以验证该集成机制的有效性。实验所选模型融合了基于策略与基于声誉的信任机制,这两种机制在电子商务领域已获得广泛认可。通过映射过程实现策略与信任机制的集成,使两者的优势互补、劣势相消。此外,实验通过在学习系统中分离集成机制与传统信任机制进行对比,验证了该集成实施方案的有效性。