Among the existing approaches for visual-based Recommender System (RS) explainability, utilizing user-uploaded item images as efficient, trustable explanations is a promising option. However, current models following this paradigm assume that, for any user, all images uploaded by other users can be considered negative training examples (i.e. bad explanatory images), an inadvertedly naive labelling assumption that contradicts the rationale of the approach. This work proposes a new explainer training pipeline by leveraging Positive-Unlabelled (PU) Learning techniques to train image-based explainer with refined subsets of reliable negative examples for each user selected through a novel user-personalized, two-step, similarity-based PU Learning algorithm. Computational experiments show this PU-based approach outperforms the state-of-the-art non-PU method in six popular real-world datasets, proving that an improvement of visual-based RS explainability can be achieved by maximizing training data quality rather than increasing model complexity.

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