Generative artificial intelligence (AI) is reshaping higher education, yet many universities remain in early stages of adoption where AI innovation occurs informally and without institutional recognition. This paper presents a framework describing four levels of AI adoption in universities and illustrates these dynamics through a case study of AI-enabled curriculum initiatives in several units. We contend that the key institutional challenge is moving from isolated innovation to strategic integration, where universities redesign learning around AI-supported reasoning and align policies, workload models, and recognition systems to support educational transformation.

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