Anomaly detection involves identifying data patterns that deviate from the anticipated norm. Traditional methods struggle in high-dimensional spaces due to the curse of dimensionality. In recent years, self-supervised learning, particularly through contrastive objectives, has driven advances in anomaly detection. However, vanilla contrastive learning struggles to align with the unique demands of anomaly detection, as it lacks a pretext task tailored to the homogeneous nature of In-Distribution (ID) data and the diversity of Out-of-Distribution (OOD) anomalies. Methods that attempt to address these challenges, such as introducing hard negatives through synthetic outliers, Outlier Exposure (OE), and supervised objectives, often rely on pretext tasks that fail to balance compact clustering of ID samples with sufficient separation from OOD data. In this work, we propose Focused In-distribution Representation Modeling (FIRM), a contrastive learning objective specifically designed for anomaly detection. Unlike existing approaches, FIRM incorporates synthetic outliers into its pretext task in a way that actively shapes the representation space, promoting compact clustering of ID samples while enforcing strong separation from outliers. This formulation addresses the challenges of class collision, enhancing both the compactness of ID representations and the discriminative power of the learned feature space. We show that FIRM surpasses other contrastive methods in standard benchmarks, significantly enhancing anomaly detection compared to both traditional and supervised contrastive learning objectives. Our ablation studies confirm that FIRM consistently improves the quality of representations and shows robustness across a range of scoring methods. The code is available at: https://github.com/willtl/firm.

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