This study investigates how YouTube content creators utilize scientific evidence in videos. Log-linear regression examines the influence of alternative communication channels on video creators in Biotechnology, using data from 81,302 papers (2018-2023). This reveals a positive association with news articles and Wikipedia pages, but a negative association with scientific papers, policy documents, and patents. Despite the potential for enriching discussions, science video creators seem to favor materials with wider public attention over influential science, technology, and policy papers. These findings suggest a need for improved dissemination strategies for scientific research. Authors, universities, and journals should consider how their work can be made more accessible and engaging for science communicators on video.
翻译:本研究探讨YouTube内容创作者如何在视频中运用科学证据。通过对81,302篇论文(2018-2023年)的数据进行对数线性回归分析,检验了替代传播渠道对生物技术领域视频创作者的影响。结果显示,视频内容与新闻报道和维基百科页面呈正相关,但与科学论文、政策文件和专利呈负相关。尽管科学视频具备丰富讨论的潜力,创作者似乎更青睐能吸引更广泛公众关注的材料,而非影响力较高的科学、技术和政策文献。这些发现表明,科学研究需要改进传播策略。作者、高校及期刊应考虑如何使其成果更易于被视频科学传播者获取并激发其兴趣。