Speaking out for women's daily needs on social media has become a crucial form of everyday feminism in China. Gender debate naturally intertwines with such feminist advocacy, where users in opposite stances discuss gender-related issues through intense discourse. The complexities of gender debate necessitate a systematic understanding of discursive strategies for achieving effective gender communication that balances civility and constructiveness. To address this problem, we adopted a mixed-methods study to navigate discursive strategies in gender debate, focusing on 38,636 posts and 187,539 comments from two representative cases in China. Through open coding, we identified a comprehensive taxonomy of linguistic strategies in gender debate, capturing five overarching themes including derogation, gender distinction, intensification, mitigation, and cognizance guidance. Further, we applied regression analysis to unveil these strategies' correlations with user participation and response, illustrating the tension between debating tactics and public engagement. We discuss design implications to facilitate feminist advocacy on social media.

翻译：在社交媒体上为女性日常需求发声已成为中国日常女性主义的重要形式。性别辩论与这种女性主义倡导天然交织，持对立立场的用户通过激烈讨论探讨性别相关问题。性别辩论的复杂性要求系统理解其话语策略，以实现兼顾文明性与建设性的有效性别沟通。为应对这一问题，我们采用混合方法研究，聚焦中国两个典型案例中的38,636条帖子与187,539条评论，深入分析性别辩论中的话语策略。通过开放式编码，我们识别出性别辩论中语言策略的全面分类体系，涵盖贬损化、性别区分、强化、弱化及认知引导五大主题。进一步地，我们运用回归分析揭示这些策略与用户参与度及回应之间的相关性，展现辩论技巧与公众参与之间的张力。最后，我们讨论设计启示以促进社交媒体上的女性主义倡导。