External skills provide language-model agents with reusable procedural knowledge, yet how models use such knowledge after it is supplied remains poorly understood. We identify Procedural Exposure Bias (PEB), the tendency of language models to increasingly favor an action as its associated procedural pattern is repeatedly exposed in a skill, even when the interaction state and action relevance remain unchanged. We find that PEB strongly depends on how procedural knowledge is represented: presenting the same content visually substantially attenuates exposure-induced shifts in action preference relative to textual presentation. Further analysis shows that this attenuation primarily arises from visual encoding rather than structured layout. Although repeated procedural signals remain recoverable from Visual representations, they exert a weaker influence on downstream action prediction, distinguishing signal accessibility from its use as action evidence. This effect also extends to executable action selection, where increasing exposure more strongly favors the corresponding action under Text than Visual. Layer-wise analyses show that exposure-dependent action evidence becomes more pronounced toward the model output, with stronger evidence under Text, while activation interventions reveal architecture-specific roles of internal components in transmitting or counteracting the preference shift. Complete-agent evaluations across ALFWorld, ScienceWorld, and WebShop further show that Visual skills achieve higher macro-average task success than Text skills for all four evaluated models. These findings establish skill representation as an important factor governing how procedural knowledge is translated into agent decisions. All code is available at https://github.com/NEUIR/Vis-Skill.

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