We introduce DeepInterestGR, a novel framework that integrates deep interest mining into the generative recommendation pipeline. This addresses the "Shallow Interest" problem: existing generative methods rely on surface-level textual features and fail to capture latent user motivations, limiting personalization depth and recommendation interpretability. Our approach leverages Multi-LLM Interest Mining (MLIM) via structured reasoning prompting, Reward-Labeled Deep Interest (RLDI) for quality control, and Interest-Enhanced Item Discretization (IEID) via RQ-VAE, combined with a two-stage SFT-GRPO training pipeline guided by an Interest-Aware Reward. We validate DeepInterestGR on three Amazon Review benchmarks (Beauty, Sports, Instruments), comparing against 14 state-of-the-art baselines including SASRec, BERT4Rec, TIGER, LC-Rec, and S-DPO. Our method achieves 12.4%-15.4% relative improvements on HR@10 and 15.5%-17.9% on NDCG@10, with cross-domain generalization gains of +24.8%. To our knowledge, this is the first work to demonstrate such significant gains by incorporating deep semantic interests into generative recommendation.

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