Public acceptance of industrial human-robot collaboration (HRC) is shaped by how risks and benefits are perceived by affected employees. Positive or negative media framing may shape and shift how individuals evaluate HRC. This study examines how message framing moderates the effects of perceived risks and perceived benefits on overall attributed value. In a pre-registered study, participants (N = 1150) were randomly assigned to read either a positively or negatively framed newspaper article in one of three industrial contexts (autonomy, employment, safety) about HRC in production. Subsequently, perceived risks, benefits, and value were measured using reliable and publicly available psychometric scales. Two multiple regressions (one per framing condition) tested for main and interaction effects. Framing influenced absolute evaluations of risk, benefits, and value. In both frames, risks and benefits significantly predicted attributed value. Under positive framing, only main effects were observed (risks: beta = -0.52; benefits: beta = 0.45). Under negative framing, both predictors had stronger main effects (risks: beta = -0.69; benefits: beta = 0.63) along with a significant negative interaction (beta = -0.32), indicating that higher perceived risk diminishes the positive effect of perceived benefits. Model fit was higher for the positive frame (R^2 = 0.715) than for the negative frame (R^2 = 0.583), indicating greater explained variance in value attributions. Framing shapes the absolute evaluation of HRC and how risks and benefits are cognitively integrated in trade-offs. Negative framing produces stronger but interdependent effects, whereas positive framing supports additive evaluations. These findings highlight the role of strategic communication in fostering acceptance of HRC and underscore the need to consider framing in future HRC research.

翻译：工业人机协作（HRC）的公众接受度受相关员工对风险与收益感知的影响。积极或消极的媒体框架可能塑造并改变个体对HRC的评估。本研究探讨了信息框架如何调节感知风险与感知收益对整体归因价值的影响。在一项预先注册的研究中，参与者（N = 1150）被随机分配阅读一篇关于生产中HRC的、采用积极或消极框架的新闻报道，报道涉及三个工业情境（自主性、就业、安全性）之一。随后，使用可靠且公开可用的心理测量量表测量了感知风险、收益和价值。两个多元回归（每种框架条件一个）检验了主效应和交互效应。框架影响了风险、收益和价值的绝对评估。在两种框架下，风险和收益均能显著预测归因价值。在积极框架下，仅观察到主效应（风险：β = -0.52；收益：β = 0.45）。在消极框架下，两个预测变量具有更强的主效应（风险：β = -0.69；收益：β = 0.63），同时存在显著的负向交互作用（β = -0.32），表明更高的感知风险会削弱感知收益的积极效应。积极框架的模型拟合度（R^2 = 0.715）高于消极框架（R^2 = 0.583），表明其对价值归因的解释方差更大。框架塑造了对HRC的绝对评估以及风险与收益在权衡中的认知整合方式。消极框架产生更强但相互依赖的效应，而积极框架支持累加性评估。这些发现凸显了战略沟通在促进HRC接受度中的作用，并强调在未来HRC研究中需考虑框架效应。