In this paper, we conduct a comprehensive analysis of gender stereotypes in the character design of Honor of Kings, a popular multiplayer online battle arena (MOBA) game in China. We probe gender stereotypes through the lens of role assignments, visual designs, spoken lines, and background stories, combining qualitative analysis and text mining based on the moral foundation theory. Male heroes are commonly designed as masculine fighters with power and female heroes as feminine "ornaments" with ideal looks. We contribute with a culture-aware and multi-modal understanding of gender stereotypes in games, leveraging text-, visual-, and role-based evidence.

翻译：本文对热门多人在线战术竞技游戏《王者荣耀》的角色设计中存在的性别刻板印象进行了全面分析。我们通过角色分配、视觉设计、台词以及背景故事的视角，结合定性分析和基于道德基础理论（moral foundation theory）的文本挖掘，探究了性别刻板印象。男性英雄通常被设计为具有力量感的阳刚斗士，而女性英雄则被塑造为拥有理想外貌的阴柔“装饰”。我们基于文本、视觉和角色维度的证据，贡献了一种具有文化意识且多模态的游戏性别刻板印象理解。