We study a game-theoretic information retrieval model in which strategic publishers aim to maximize their chances of being ranked first by the search engine while maintaining the integrity of their original documents. We show that the commonly used Probability Ranking Principle (PRP) ranking scheme results in an unstable environment where games often fail to reach pure Nash equilibrium. We propose the Relative Ranking Principle (RRP) as an alternative ranking principle and introduce two families of ranking functions that are instances of the RRP. We provide both theoretical and empirical evidence that these methods lead to a stable search ecosystem, by providing positive results on the learning dynamics convergence. We also define the publishers' and users' welfare, demonstrate a possible publisher-user trade-off, and provide means for a search system designer to control this trade-off. Finally, we show how instability harms long-term users' welfare.

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