To explore social media use in New Zealand, a sample of 1001 adults aged 18 and over were surveyed in November 2021. Participants were asked about the frequency of their use of different social media platforms (text message included). This report describes how often each of the nine social media sites and apps covered in the survey are used individually on a daily basis. Differences based on key demographics, ie, age and gender, are tested for statistical significance, and findings summarised.

翻译：为探究新西兰的社交媒体使用情况，本研究于2021年11月对1001名18岁及以上成年人进行抽样调查。受访者被问及使用不同社交媒体平台（包括文本消息）的频率。本报告描述了调查涵盖的九个社交媒体网站及应用程序各自的每日使用频率，并检验了以年龄和性别为关键人口统计学变量的差异是否具有统计显著性，同时总结了调查发现。