This paper explores the potential for utilizing generative AI models in group-focused co-creative frameworks to enhance problem solving and ideation in business innovation and co-creation contexts, and proposes a novel prompting technique for conversational generative AI agents which employ methods inspired by traditional 'human-to-human' facilitation and instruction to enable active contribution to Design Thinking, a co-creative framework. Through experiments using this prompting technique, we gather evidence that conversational generative transformers (i.e. ChatGPT) have the capability to contribute context-specific, useful, and creative input into Design Thinking activities. We also discuss the potential benefits, limitations, and risks associated with using generative AI models in co-creative ideation and provide recommendations for future research.

翻译：本文探讨了在群体聚焦的共创框架中利用生成式AI模型以增强商业创新与共创场景中问题解决与创意生成的可能性，并提出了一种新颖的提示技术——该技术借鉴传统"人-人"引导与指导方法，使对话式生成式AI代理能够主动为设计思维（一种共创框架）做出贡献。通过使用该提示技术的实验，我们收集到证据表明对话式生成式变换模型（如ChatGPT）具备在设计思维活动中提供情境相关、实用且创造性输入的能力。我们同时讨论了在共创式创意生成中使用生成式AI模型的潜在优势、局限性与风险，并为未来研究提供了建议。