To alleviate the training burden in federated learning while enhancing convergence speed, Split Federated Learning (SFL) has emerged as a promising approach by combining the advantages of federated and split learning. However, recent studies have largely overlooked competitive situations. In this framework, the SFL model owner can choose the cut layer to balance the training load between the server and clients, ensuring the necessary level of privacy for the clients. Additionally, the SFL model owner sets incentives to encourage client participation in the SFL process. The optimization strategies employed by the SFL model owner influence clients' decisions regarding the amount of data they contribute, taking into account the shared incentives over clients and anticipated energy consumption during SFL. To address this framework, we model the problem using a hierarchical decision-making approach, formulated as a single-leader multi-follower Stackelberg game. We demonstrate the existence and uniqueness of the Nash equilibrium among clients and analyze the Stackelberg equilibrium by examining the leader's game. Furthermore, we discuss privacy concerns related to differential privacy and the criteria for selecting the minimum required cut layer. Our findings show that the Stackelberg equilibrium solution maximizes the utility for both the clients and the SFL model owner.

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