This study aims to understand users' perceptions of using the Dialogflow framework and verify the relationships among service awareness, task-technology fit, output quality, and TAM variables. Generalized Structured Component Analysis was employed to experiment with six hypotheses. Two hundred twenty-seven participants were recruited through the purposive non-random sampling technique. Google Forms was utilized as a medium to develop and distribute survey questionnaires to subjects of interest. The experimental results indicated that perceived ease of use and usefulness had a statistically significant and positive influence on behavioral intention. Awareness of service and output quality was considered reliable predictors of perceived usefulness. Also, perceived task-technology fit positively affected perceived ease of use. The model specification accounted for 50.04% of the total variation. The findings can be leveraged to reinforce TAM in future research in a comparative academic context to validate the hypothesis. Several practitioner recommendations and the study's limitations have been presented.
翻译:本研究旨在理解用户对Dialogflow框架的感知,并验证服务认知、任务-技术匹配、输出质量与技术接受模型变量之间的关系。采用广义结构化成分分析对六项假设进行实验检验。通过有目的的非随机抽样技术招募了227名参与者,利用Google Forms作为媒介开发并向目标受试者分发调查问卷。实验结果表明,感知易用性和有用性对行为意向具有统计显著的积极影响。服务认知和输出质量被视为感知有用性的可靠预测因子。此外,感知任务-技术匹配对感知易用性产生正向影响。模型设定解释了总变异的50.04%。研究结果可用于在比较性学术背景下强化技术接受模型以验证假设,同时提出了若干实践建议及研究局限性。