With globalization's rise, economic interdependence's impacts have become a prominent factor affecting personal lives, as well as national and international dynamics. This study examines RT's public diplomacy efforts on its non-Russian Facebook accounts over the past five years to identify the prominence of economic topics across language accounts. Computational analysis, including word embeddings and statistical methods, investigates how offline economic indicators, like currency values and oil prices, correspond to RT's online economic content changes. The results demonstrate that RT uses message reinforcement associated economic topics as an audience targeting strategy and differentiates their use with changing currency and oil values.
翻译:随着全球化的推进,经济相互依赖的影响已成为影响个人生活及国家与国际动态的重要因素。本研究考察了过去五年间RT在其非俄语脸书账户上的公共外交举措,以识别经济话题在不同语言账户中的突出程度。通过词嵌入和统计方法等计算分析,本研究探讨了货币价值、油价等线下经济指标如何与RT线上经济内容变化相对应。结果表明,RT将信息强化相关的经济话题作为受众定位策略,并依据货币与油价的变化差异性地运用这些话题。