Vision-Language Models (VLMs) based GUI agents stand to benefit significantly from online reinforcement learning (RL). However, their training is bottlenecked by two fundamental issues: current data synthesis methods for GUI Agents rely on specific environments and struggle to generate diverse data, while existing evaluators either suffer from limited scalability or provide inaccurate and unreliable reward signals. To overcome these challenges, we introduce GSAR (Goal-State-Anchor Reward), a RL reward framework that supports scalable task generation and delivers reliable reward signals for stable and efficient policy optimization. Our approach features self-evolving data synthesis, which produces multiple environments through task execution and generates diverse tasks and goal states. Complementing this, a state-anchor mechanism automatically annotates task-relevant UI elements in successful goal states as reference anchors. During RL training, these reference anchors provide accurate, scalable reward signals that substantially enhance efficiency. Extensive evaluations demonstrate that our framework achieves over 90% accuracy on offline trajectory verification and performs closest to rule-based methods. Furthermore, agents trained using our reward framework exhibit strong performance on both AndroidWorld and our constructed benchmark, establishing a scalable approach for GUI agent training.

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