In sports analytics, player tracking data have driven significant advancements in the task of player evaluation. We present a novel generative framework for evaluating the observed frame-by-frame player positioning against a distribution of hypothetical alternatives. We illustrate our approach by modeling the within-play movement of an individual ball carrier in the National Football League (NFL). Specifically, we develop Bayesian multilevel models for frame-level player movement based on two components: step length (distance between successive locations) and turn angle (change in direction between successive steps). Using the step-and-turn models, we perform posterior predictive simulation to generate hypothetical ball carrier steps at each frame during a play. This enables comparison of the observed player movement with a distribution of simulated alternatives using common valuation measures in American football. We apply our framework to tracking data from the first nine weeks of the 2022 NFL season and derive novel player performance metrics based on hypothetical evaluation.

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