While the size of a data breach is typically measured by the number of (consumer, customer, or user) records exposed or compromised, its economic impact is generally measured from the point of view of the corporation suffering the data breach: cost in crisis management, legal fees, drop in stock price, and so on. This study examines whether it is possible to estimate the true cost, or the social cost of a data breach, measured by the impact on its victims and their out of pocket costs. To accomplish this we establish: (1) the estimation of the average direct financial losses of an identity theft (IDT) victim, including the opportunity cost of lost time, and healthcare expenditures associated with distress associated with identity theft; and (2) the estimation of increases in incidents of IDT that can be attributed to a major breach event. Our findings show that the average social cost per victim has declined significantly since 2016. Furthermore, we find that there is indeed a statistically significant increase in the number of IDTs following a mega-breach event when accounting for a discovery lag of 1-2 months post-breach. Applying our model to real-world cases allows us to estimate an upper and lower bound social cost of specific mega-breach events. We find that for the 2009 Heartland and 2013 Target breaches, even the conservative lower bound social cost estimate exceeded settlements by factors of 5 and 18, respectively. In contrast, the 2017 Equifax breach resulted in a lower bound estimate of $263.8 million, falling well within its $700 million settlement cap. While the Equifax upper bound estimate of $1.72 billion in social cost more than doubles this settlement, the narrowing gap between institutional liability and an incident's social cost provides empirical evidence of a market saturation effect that reduces the marginal damage of individual compromised records over time.

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