Social emotions such as shame and pride reflect social sanctions or approvals in society. In this paper, we examine how expressions of shame and pride vary across cultures and harness them to extract unspoken normative expectations across cultures. We introduce the first cross-cultural shame/pride emotions movie dialogue dataset, obtained from ~5.4K Bollywood and Hollywood movies, along with over 10K implicit social norms. Our study reveals variations in expressions of social emotions and social norms that align with known cultural tendencies observed in the United States and India -- e.g., Hollywood movies express shame predominantly toward self whereas Bollywood movies express shame predominantly toward others. Similarly, Bollywood shames non-conformity in gender roles, and takes pride in collective identity, while Hollywood shames lack of accountability, and takes pride in ethical behavior. More importantly, women face more prejudice across cultures and are sanctioned for similar social norms.

翻译：羞耻与自豪等社会情感反映了社会中的制裁或认可机制。本文研究了羞耻与自豪的情感表达如何因文化而异，并利用这些差异来提取不同文化中未言明的规范性期望。我们首次构建了跨文化羞耻/自豪情感电影对白数据集，该数据集采集自约5.4千部宝莱坞与好莱坞电影，并标注了超过1万条隐含社会规范。研究发现，社会情感表达与社会规范呈现的差异与美国和印度已知的文化倾向相符——例如好莱坞电影中的羞耻感主要针对自我，而宝莱坞电影中的羞耻感主要针对他人。同样，宝莱坞电影谴责性别角色中的越轨行为，并以集体身份为荣；而好莱坞电影谴责缺乏责任心的行为，并以道德行为为荣。更重要的是，女性在不同文化中都面临更多偏见，并因类似的社会规范受到制裁。