Developing AI literacy is increasingly urgent as generative AI reshapes creative practice. Yet most AI literacy frameworks are top-down and expert-driven, overlooking how literacy emerges organically in creative communities. To address this gap, we performed a large-scale analysis of 122k Reddit conversations from 80 creative-oriented subreddits over a three-year period. Our analysis identified four consistent themes in AI literacy-related discussions, and we further traced how discourse shifted alongside major AI events. Surprisingly, creators primarily frame AI literacy around how to use tools effectively, foregrounding practice and task skills, while discussions of AI capabilities and ethics surge only around high-profile events. Our findings suggest that AI literacy is dynamic, practice-driven, and event-responsive rather than static or purely conceptual. This study provides insights for researchers, designers, and policymakers to develop learning resources, community support, and policies that better promote AI literacy in creative communities.

翻译：随着生成式AI重塑创意实践，培养AI素养日益紧迫。然而现有AI素养框架多为自上而下的专家驱动模式，忽视了素养在创意社群中自然形成的过程。为填补这一空白，我们对80个创意导向的Reddit子版块进行了为期三年的大规模分析，涵盖12.2万条讨论。研究发现AI素养相关讨论呈现四个持续性主题，并进一步追踪了重大AI事件如何引发话语转向。令人惊讶的是，创作者主要围绕工具的有效使用来构建AI素养框架，强调实践与任务技能，而关于AI能力与伦理的讨论仅在重大事件期间激增。研究表明，AI素养具有动态性、实践驱动性和事件响应性，而非静态或纯概念化的存在。本研究为研究者、设计者和政策制定者提供了重要启示，有助于开发更适配创意社群需求的学习资源、社区支持与政策体系。