Neural Radiance Fields (NeRF) enables 3D scene reconstruction from several 2D images but incurs high rendering latency via its point-sampling design. 3D Gaussian Splatting (3DGS) improves on NeRF with explicit scene representation and an optimized pipeline yet still fails to meet practical real-time demands. Existing acceleration works overlook the evolving Tensor Cores of modern GPUs because 3DGS pipeline lacks General Matrix Multiplication (GEMM) operations. This paper proposes GEMM-GS, an acceleration approach utilizing tensor cores on GPUs via GEMM-friendly blending transformation. It equivalently reformulates the 3DGS blending process into a GEMM-compatible form to utilize Tensor Cores. A high-performance CUDA kernel is designed, integrating a three-stage double-buffered pipeline that overlaps computation and memory access. Extensive experiments show that GEMM-GS achieves $1.42\times$ speedup over vanilla 3DGS and provides an additional $1.47\times$ speedup on average when combining with existing acceleration approaches. Code is released at https://github.com/shieldforever/GEMM-GS.

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