Artificial intelligence (AI) presents new challenges for the user experience (UX) of products and services. Recently, practitioner-facing resources and design guidelines have become available to ease some of these challenges. However, little research has investigated if and how these guidelines are used, and how they impact practice. In this paper, we investigated how industry practitioners use the People + AI Guidebook. We conducted interviews with 31 practitioners (i.e., designers, product managers) to understand how they use human-AI guidelines when designing AI-enabled products. Our findings revealed that practitioners use the guidebook not only for addressing AI's design challenges, but also for education, cross-functional communication, and for developing internal resources. We uncovered that practitioners desire more support for early phase ideation and problem formulation to avoid AI product failures. We discuss the implications for future resources aiming to help practitioners in designing AI products.

翻译：人工智能为产品和服务的用户体验带来了新的挑战。近期，面向从业者的资源和设计指南的出现缓解了部分挑战。然而，关于这些指南是否被使用、如何使用以及如何影响实践的研究仍较为匮乏。本文调查了行业从业者如何使用《人与AI指南》。我们访谈了31名从业者（包括设计师、产品经理），以了解他们在设计AI产品时如何运用人机交互指南。研究发现，从业者不仅运用该指南应对AI的设计挑战，还将其用于培训、跨职能沟通及内部资源开发。我们进一步发现，从业者希望早期概念构思和问题定义阶段获得更多支持，以避免AI产品失败。本文探讨了未来资源设计如何更好地帮助从业者开展AI产品开发的启示。