Software adoption has traditionally been understood through instrumental lenses, such as usability, cost, security, and interoperability. We argue that a new, ideological dimension is reshaping adoption decisions: one we term digital patriotism, the individual counterpart to the state ideology of digital sovereignty. Through two studies, we trace this phenomenon. First, a directed content analysis of decisions made by European government agencies to switch away from de facto technology standards reveals a shift around 2020: early switches cited costs and vendor lock-in, while later switches invoke sovereignty, geopolitical risk, and investment in local industry. Second, a qualitative analysis of over 700 online comments (over 51,000 words) surfaces how consumers and businesses articulate motivations for seeking European software alternatives. We find that digital patriotism entails a willingness to accept functional compromise in service of ideological goals. Our work extends software adoption theory by drawing attention to value rationality alongside instrumental rationality, and contributes an empirical account of how geopolitics is reshaping technology choice in the workplace.

翻译：传统上，软件采纳行为主要通过工具性视角来理解，例如可用性、成本、安全性和互操作性。我们提出一个全新的意识形态维度正在重塑采纳决策，即我们称之为"数字爱国主义"的现象——它是国家层面"数字主权"意识形态在个体层面的对应体现。通过两项研究，我们追溯了这一现象。首先，对欧洲政府机构放弃事实技术标准决策的定向内容分析揭示了一个以2020年为界的转变：早期切换理由集中于成本和供应商锁定，而后期的决策则援引主权、地缘政治风险以及对本土产业的投资。其次，对700余条在线评论（逾51000字）的定性分析揭示了消费者和企业寻求欧洲软件替代方案的具体动机。我们发现数字爱国主义意味着愿意为意识形态目标接受功能性妥协。本研究通过将价值理性与工具理性并重以扩展软件采纳理论，并提供了地缘政治如何重塑工作场所技术选择这一问题的实证阐释。