The counting variant (#PPM) of the permutation pattern matching (PPM) problem asks for the number of occurrences of a permutation pattern in a host permutation of length $n$. The problem admits faster algorithms than the trivial $O^*(2^n)$ time enumeration; the best known running time, for both PPM and #PPM, is $O(1.415^n)$ (Gawrychowski and Rzepecki). It is also known that PPM is ETH-hard: an algorithm with running time $2^{o(n/\log{n})}$ would imply a subexponential algorithm for 3SAT (Jelínek, Opler, and Pekárek). We give a reduction in the opposite direction, showing that an algorithm for counting satisfying assignments of a 3-CNF formula (#3SAT) in time $2^{O({n}/{f(n)})}$, where $n$ is the number of variables, yields an algorithm for #PPM with running time $2^{O({n \sqrt{\log{f(n)}/{f(n)}}})}$. In particular, the recently claimed refutation of ETH by OpenAI implies a #3SAT algorithm with an improvement factor $f(n) \in Ω(\sqrt{\log{n}}/\log\log{n})$ in the exponent; this yields, through our reduction, a subexponential algorithm for #PPM.

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