LLM-as-a-Judge, which leverages a large language model to evaluate natural language generated by another AI application or model, has become a standard, scalable approach for accelerating and extending costly human evaluation. Yet most work treats a judge as a static artifact, evaluating it once at construction or against a fixed benchmark. We argue instead that an LLM judge operating in a deployed system is better understood as having a lifecycle. It must be built, trained, deployed, and continuously maintained as the surrounding data evolves, and each phase poses distinct technical and operational challenges. We present such a lifecycle for the LLM judges that evaluate recommendation explanations at Netflix. Everything we report comes out of a series of controlled online member-facing experiments, in which our pipeline generated and the judges assessed hundreds of thousands of distinct show-level explanations per week across a changing catalog. Our framework has four phases. (I) Birth defines the evaluation criteria and builds curated benchmark datasets with human labels and rationales. (II) Training refines the judges' rubrics via Reasoning-Aligned Rubric Tuning (RART), which uses a meta-judge over reasoning output as the learning signal. (III) Deployment puts one judge in two online roles, quality gating and reflective generation. (IV) Monitoring runs a continuous Human-in-the-Loop (HITL) alignment process that detects drift and triggers re-tuning behind a human review gate. We report results from a five-week online A/B test over tens of millions of members on the Netflix mobile app, in which judge-aligned explanations shifted member viewing toward novel content (previously unwatched) and increased successful browse-to-play sessions relative to a no-explanation control, with no quality-related escalations.

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