Embodied agents accumulate experience over time. We study how accumulated experience can be formed into persistent memory for future reasoning and action. We formulate Embodied Action Memory (EAM) as the capability to form and use memory over embodied experience, together with the persistent memory state produced by that process. We introduce MEMORA, a framework that instantiates EAM through a formation-consolidation-retrieval lifecycle and a multi-store world-memory architecture. MEMORA organizes experience into participant-specific Environment, Entity, Activity, and Inferred Knowledge stores: online editing revises memory as new evidence arrives, while offline consolidation abstracts repeated experience into reusable routines, habits, and preferences. We evaluate MEMORA with MEMORA-Bench, a 45-hour egocentric-video suite that measures both retrospective memory faithfulness and prospective memory-grounded planning. Across four open-weight answer models, MEMORA achieves the strongest aggregate planning performance among the evaluated memory interfaces, with its largest gains on out-of-distribution planning. On these tasks, MEMORA improves Robot-Grounded Plan score by up to 16.6 percent, suggesting that memory formed and consolidated across experience can support planning for new goals beyond directly observed episodes. A physical-robot demonstration further shows that memory formed solely from human egocentric video can ground high-level robot plans in participant-specific objects and preferences. Project website: https://github.com/yuzihaowashu/MEMORA

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