The present work is part of a research line seeking to uncover the mysteries of what lies behind people's musical preferences in order to provide better music recommendations. More specifically, it takes the angle of personal values. Personal values are what we as people strive for, and are a popular tool in marketing research to understand customer preferences for certain types of product. Therefore, it makes sense to explore their usefulness in the music domain. Based on a previous qualitative work using the Means-End theory, we designed a survey in an attempt to more quantitatively approach the relationship between personal values and musical preferences. We support our approach with a simulation study as a tool to improve the experimental procedure and decisions.

翻译：本研究隶属于旨在揭示音乐偏好背后奥秘的研究系列，以改进音乐推荐系统。具体而言，本研究从个人价值观角度切入。个人价值观是人类追求的目标，也是市场营销研究中用于理解消费者对特定产品类别偏好的常用工具。因此，探索其在音乐领域的实用性具有合理性。基于先前运用手段-目的理论的定性研究，我们设计了一项调查问卷，试图以更量化方式探讨个人价值观与音乐偏好之间的关系。我们通过模拟研究对实验流程与决策进行优化，以此支撑本研究的实验方法。