As an intangible cultural heritage, Chinese shadow puppetry is facing challenges in terms of its appeal and comprehension, especially among audiences from different cultural backgrounds. Additionally, the fragile materials of the puppets and obstacles to preservation pose further challenges. This study creates a digital archive of the Qinhuai River Lantern Festival shadow puppetry, utilizing digital technology to recreate scenes depicted in traditional Chinese poetry and painting. Moreover, this study employs a mixed-method approach, combining qualitative and quantitative methods, to evaluate the acceptance and audience experience of immersive shadow puppetry. An in-depth exploration was conducted from sensory, emotional, cultural dimensions and research hypotheses were tested using structural equation modeling and other methods. The results indicate that enhancing ease of use and cultural experience can improve audience appeal and comprehension, while enhancing emotional experience can increase audience participation intention. Our research holds profound significance for the preservation and transmission of shadow puppetry.

翻译：作为非物质文化遗产，中国皮影戏在吸引力与可理解性方面面临挑战，尤其对于不同文化背景的观众而言。此外，皮影戏偶的脆弱材质与保存障碍构成了进一步挑战。本研究创建了秦淮河灯会皮影戏的数字化档案，运用数字技术再现了中国传统诗画中描绘的场景。同时，本研究采用混合方法，结合定性与定量研究，评估了沉浸式皮影戏的接受度与观众体验。我们从感官、情感、文化维度进行了深入探究，并运用结构方程模型等方法检验了研究假设。结果表明，提升易用性与文化体验能够改善观众的吸引力与理解程度，而增强情感体验则能提高观众的参与意愿。本研究对皮影戏的保护与传承具有深远意义。