Mobility plays a fundamental role in modern cities. How citizens experience the urban environment, access city core services, and participate in city life, strongly depends on its mobility organization and efficiency. The challenges that municipalities face are very ambitious: on the one hand, administrators must guarantee their citizens the right to mobility and to easily access local services; on the other hand, they need to minimize the economic, social, and environmental costs of the mobility system. Municipalities are increasingly facing problems of traffic congestion, road safety, energy dependency and air pollution, and therefore encouraging a shift towards sustainable mobility habits based on active mobility is of central importance. Active modes, such as cycling, should be particularly encouraged, especially for local recurrent journeys (e.g., home--to--school, home--to--work). In this context, addressing and mitigating commuter-generated traffic requires engaging public and private stakeholders through innovative and collaborative approaches that focus not only on supply (e.g., roads and vehicles) but also on transportation demand management. In this paper, we present an end-to-end solution, called Play&Go Corporate, for enabling urban cyclability and its concrete exploitation in the realization of a home-to-work sustainable mobility campaign (i.e., Bike2Work) targeting employees of public and private companies. To evaluate the effectiveness of the proposed solution we developed two analyses: the first to carefully analyze the user experience and any behaviour change related to the Bike2Work mobility campaign, and the second to demonstrate how exploiting the collected data we can potentially inform and guide the involved municipality (i.e., Ferrara, a city in Northern Italy) in improving urban cyclability.

翻译：出行在现代城市中扮演着基础性角色。市民如何体验城市环境、获取城市核心服务以及参与城市生活，在很大程度上取决于出行系统的组织方式与效率。市政部门面临的挑战极为艰巨：一方面，管理者必须保障市民的出行权利以及便捷获取本地服务的权益；另一方面，他们需要最大限度地降低出行系统的经济、社会和环境成本。市政当局日益面临交通拥堵、道路安全、能源依赖和空气污染等问题，因此，鼓励向基于主动出行的可持续出行习惯转型具有核心意义。诸如骑行等主动出行方式应得到特别鼓励，尤其是针对本地化的通勤出行（例如：家到学校、家到工作地）。在此背景下，应对和缓解通勤产生的交通压力，需要通过创新且协作的方式，不仅聚焦于供给端（如道路和车辆），更要关注交通需求管理，以此吸引公共和私营利益相关方的参与。在本文中，我们提出了一种名为 Play&Go Corporate 的端到端解决方案，旨在提升城市的骑行友好性，并将其具体应用于面向公私企业员工的“家到工作地”可持续出行推广活动（即Bike2Work）中。为评估所提方案的有效性，我们开展了两项分析：第一项分析旨在仔细审视用户对Bike2Work出行活动的体验及其可能的行为改变；第二项分析则旨在展示如何利用收集到的数据，为相关市政部门（即意大利北部城市费拉拉）改善城市骑行友好性提供信息支撑与决策指导。