The $1-N$ generalized Stackelberg game (single-leader multi-follower game) is intricately intertwined with the interaction between a leader and followers (hierarchical interaction) and the interaction among followers (simultaneous interaction). However, obtaining the optimal strategy of the leader is generally challenging due to the complex interactions among the leader and followers. Here, we propose a general methodology to find a generalized Stackelberg equilibrium of a $1-N$ generalized Stackelberg game. Specifically, we first provide the conditions where a generalized Stackelberg equilibrium always exists using the variational equilibrium concept. Next, to find an equilibrium in polynomial time, we transformed the $1-N$ generalized Stackelberg game into a $1-1$ Stackelberg game whose Stackelberg equilibrium is identical to that of the original. Finally, we propose an effective computation procedure based on the projected implicit gradient descent algorithm to find a Stackelberg equilibrium of the transformed $1-1$ Stackelberg game. We validate the proposed approaches using the two problems of deriving operating strategies for EV charging stations: (1) the first problem is optimizing the one-time charging price for EV users, in which a platform operator determines the price of electricity and EV users determine the optimal amount of charging for their satisfaction; and (2) the second problem is to determine the spatially varying charging price to optimally balance the demand and supply over every charging station.

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