Geometric deep learning refers to the scenario in which the symmetries of a dataset are used to constrain the parameter space of a neural network and thus, improve their trainability and generalization. Recently this idea has been incorporated into the field of quantum machine learning, which has given rise to equivariant quantum neural networks (EQNNs). In this work, we investigate the role of classical-to-quantum embedding on the performance of equivariant quantum convolutional neural networks (EQCNNs) for the classification of images. We discuss the connection between the data embedding method and the resulting representation of a symmetry group and analyze how changing representation affects the expressibility of an EQCNN. We numerically compare the classification accuracy of EQCNNs with three different basis-permuted amplitude embeddings to the one obtained from a non-equivariant quantum convolutional neural network (QCNN). Our results show that all the EQCNNs achieve higher classification accuracy than the non-equivariant QCNN for small numbers of training iterations, while for large iterations this improvement crucially depends on the used embedding. It is expected that the results of this work can be useful to the community for a better understanding of the importance of data embedding choice in the context of geometric quantum machine learning.

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